Elias Campbell is the owner of Waves and Fades Barbershop in Santa Cruz, California. Joe and Elias have known each other since Elias was 8 (now 23). Mark Campbell (father of Elias) is an award-winning Landscape designer and garden designer for 30 years, featured on HGTV numerous times. Surfing every day together as father and son is just one way in which the individually amazing father-son duo has influenced the Santa Cruz community. Both having the ability to use fear as a motivator – the two have combined their love for hair and surf all in one stunning location. The mission for Waves and Fades Barbershop/surf-shop is to bring the community of Santa Cruz together through Surf and Style.